When it comes to the world of marketing and branding, it can be challenging to understand what you can do to help your brand stand out from the competition.
That said, the right branding tactics and strategies can help you succeed, while the wrong approach can leave you stranded, begging your customers to give you a chance.
Below, we’re looking at a few leading examples of branding to help you optimize your brand for today’s digital landscape.
Geico
When it comes to grabbing consumer attention, there’s no quicker way than by hitting them right in the heartstrings.
And that’s precisely what the insurance provider did when they introduced their infamous mascot, the Geico Gecko.
Sporting large human-like eyes, a charming English accent, and a bit of cheeky humor and wit, the Geico Gecko is known for making the company seem more friendly and approachable than other insurance providers.
In other words, using a loveable, personified animal as a brand mascot is almost guaranteed to get people to stop and pay attention.
And Geico isn’t the only company that’s used this tactic.
Coca-Cola has its polar bear family. Kraft Peanut Butter has its teddy bear duo. And Froot Loops has its loveable Toucan Sam.
Animals are fun, familiar, and engaging, and when used appropriately, they can be a great way to help you get your brand message in front of the right people!
FedEx
No matter where you live in the world, I’m sure you’ve seen the FedEx logo at one point or another in your life.
And if you have, you may have noticed the company’s crafty use of an arrow symbol in their logo, hidden right in between the letter E and X, which helps to imply that they’re a company that gets things from one place to the next.
Similarly, the Swiss chocolatier Toblerone also has a hidden image of a bear in their logo. In contrast, Tostitos has a hidden picture of two individuals holding a tortilla chip above a bowl of salsa hidden in its logo.
It’s this type of crafty marketing tactic that can help your branding stand out from the competition while also ensuring that you use an eye-catching logo. (You can create one for free with this resource: https://www.graphicsprings.com/.
So while you’re creating your branding and logos, see if you can get a bit creative and incorporate some hidden images into your imagery.
Not only does this make the logo more memorable, but it also creates a fun and interesting fact about your business!
Nike
Who hasn’t seen Nike’s Swoosh logo?
Almost everywhere you go, you can find somebody wearing either a pair of shoes, a shirt, a sweater or a hat bearing this logo!
But why is Nike’s logo so well-known today?
It’s because Nike has worked tirelessly to create a brand and logo that’s about so much more than just a luxury pair of shoes or sports apparel; their brand is a lifestyle and the checkmark logo, as well as their tagline, “Just do it!” are explicitly designed for ambitious people who like getting things done.
The logo itself stands for the sense of accomplishment an individual gets when they conquer a fear, beat their record, or achieve a big life goal, and finally get to check it off of their list!
So aside from simply trying to sell a brand and its products or services, take the time to think about how your brand can connect with people on a more personal level.
Branding And Marketing 2021
Whether you’re looking to create your first brand or just trying to learn how to optimize your existing brand, there’s no better place to look for inspiration than the biggest companies in the world.
From Geico and FedEx through Coca-Cola, Nike, McDonald’s, and more, logos, imagery, and branding are some of the most influential aspects of any business.
So by creating eye-catching logos and coming up with memorable branding and marketing ideas, you’ll be able to attract more potential customers, generate more leads, and, in turn, close more sales for your business!
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